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Pricing · All prices in AUD

A full redesign by Jordan & Sally. Then Eddy keeps it up to date, from normally $129 $77/mo.

40% off your first 12 months. Limited-time launch offer. Limited spots available

Every plan starts with us redesigning your whole website, paid for with your plan's launch credits. Then Eddy, our update service, keeps it up to date. $0 setup. Then one plan covers hosting, care and your changes. 12-month minimum, then month to month. Launch pricing. Lock it in for your first 12 months.

  • Start withA free concept, built by Jordan & Sally
  • ThenYour full redesign, with launch credits and $0 setup
  • Every monthEddy looks after it, from normally $129 $77/mo for your first 12 months, then $129/mo. Licensed while you're subscribed.

Monthly plans · AUD

Pick the level of help you want.

Every plan starts with Eddy's full redesign of your website, paid for with launch credits, then hosting and care, with $0 setup. On Super Eddy, Eddy improves it every month and Jordan signs off every change before it goes live, and you can ask for more changes whenever you need them.

40% off your first 12 months. Limited-time launch offer. Limited spots available

The offer is on the plan price. Eddy after hours, Update Credits and Hosting stay at their normal prices. The 12-month minimum is the same. Your spot is yours once your first payment goes through.

Eddy

Keeps your site healthy.

Who it's for: Your site's fine, just keep it safe and current.

Normally $129Launch offer price $77/mo

for your first 12 months, then $129/mo

Full redesign included: 18 launch credits (about 6 pages) · $0 setup

  • Hosting, security and daily backups
  • Updates, fixes and a monthly SEO tune-up
  • A plain-English note every month on how your site is going
  • Changes $89 each, when you need them
  • A fresh redesign after 36 months
  • Holiday and opening-hours updates, free
Compare everything in Eddy
Recommended

Super Eddy

Improves your site every month.

Who it's for: You want more enquiries every month.

Normally $249Launch offer price $149/mo

for your first 12 months, then $249/mo

Full redesign included: 30 launch credits (about 10 pages) · $0 setup

  • 2 changes a month included
  • 1 improvement a month, explained in plain English
  • Monthly SEO tune-ups, with copy ideas for your OK
  • Fresh Google and social posts every month
  • A monthly report on your enquiries
  • Holiday and opening-hours updates, free

Built by Jordan & SallyKept up to date with Eddy

Compare everything in Super Eddy

Eddy Max

Does the lot, including your marketing.

Who it's for: You're competing hard locally or run several services or locations.

Normally $499Launch offer price $299/mo

for your first 12 months, then $499/mo

Full redesign included: 45 launch credits (about 15 pages) · $0 setup

  • 3 changes a month included
  • Everything in Super Eddy, with twice the social posts
  • We watch your competitors and your Google rankings
  • 2 campaign pages a year, plus a quarterly plan for what to do next
  • Eddy after hours answers questions on your site, included
  • Holiday and opening-hours updates, free
Compare everything in Eddy Max

A real person builds every site. Jordan replies within one business day.

Add-on · Eddy and Super Eddy

Eddy after hours

Answers after-hours questions from your own site content.

$59/mo · $0 setup· Included on Eddy Max

  • A chat assistant that answers only from your own content
  • Captures the visitor's details
  • Sends the lead to you by email or SMS
  • Hands off to a human when it isn't sure
Choose Eddy after hours (with Eddy after hours) Or request a free concept first

Ask Eddy about Elphick Digital, live. Eddy answers only from this website, the same way it would from yours.

Add-on · Super Eddy and Eddy Max

Eddy newsletter

A branded email newsletter, drafted every month.

$59/mo · $0 setup · 3-month minimum

  • Drafted monthly in your own colours, fonts and logo
  • Delivered ready to paste into Mailchimp or similar, plus a plain-text version
  • You send it: Eddy never emails your list
  • A 3-month minimum

A monthly newsletter in your own colours, fonts and logo, ready to paste into Mailchimp or similar. Eddy drafts it; you send it.

What's an Update Credit?

How you ask us for changes, on top of the care every plan includes.

Eddy: pay per change · Super Eddy: 2 a month · Eddy Max: 3 a month

  • One credit is one change to one existing page section: up to 150 words of copy, an image swap, or a new section built from existing blocks.
  • Handled through Eddy, our update service, and live within 2 business days.
  • A new page is 3 credits. Integrations and new features are quoted separately.
  • Unused credits roll over for up to 3 months (capped at 3x your monthly allowance) and lapse if you cancel.
  • Extra credits, and every change on the Eddy plan, are $89 each or 5 for $349.
  • Always free: fixing our own mistakes, and updating your contact details or opening hours.
Demo Request a change form in the client portal: choose a change, a new page or a free fix, describe it in plain words, and Eddy estimates the credits before you send it.
Asking for a change in your portal. Write it in plain words and Eddy tells you how many credits it will use before you send it.
Demo Update Credits page in the client portal: credits ready, monthly and extra credits, credits held for open requests, and the option to add more.
Your credits at a glance: what's ready to use, what's held for open requests, and when the next ones arrive.

The terms, in plain English

  • 12-month minimum on every plan, then month to month with 30 days' notice.
  • Licensed while you're subscribed. Elphick Digital owns the design and code. The website is yours to use for as long as you're subscribed.
  • Want to own it outright? A buyout is available any time. Example: Eddy at month 12 is $0 left + $1,791 ownership fee = $1,791. How it's worked out (with a calculator). If you cancel without it, the site comes down at the end of your plan.
  • Your content and domain stay yours. That's your logo, photos, words and domain name, whatever you decide.
  • $0 setup covers your full redesign, using your plan's launch credits (18 on Eddy, 30 on Super Eddy, 45 on Eddy Max; a page uses 3), plus tracking, redirects and one revision round. Card on file, first month paid upfront, and a signed 12-month minimum before build work starts.
  • Pay yearly and get one month free.

One-off extras for plan clients

Added to any plan when you need them.

Copywriting (we write it for you)
from $490
Campaign landing page
$490
Booking or CRM integration
from $990
New page
3 Update Credits

All prices in AUD. This is the total you pay. We never promise rankings, enquiries or test wins. We promise careful work, every month.

Compare everything

Everything side by side.

Compare everything: every feature on every plan
Eddy, Super Eddy and Eddy Max plans compared. All prices in AUD. This is the total you pay.
Plan Eddy Super Eddy Recommended Eddy Max
Monthly price

Normally $129Launch offer price $77/mo

for your first 12 months, then $129/mo

Normally $249Launch offer price $149/mo

for your first 12 months, then $249/mo

Normally $499Launch offer price $299/mo

for your first 12 months, then $499/mo

Setup $0 $0 $0
Minimum term 12 months 12 months 12 months
Hosting and care
Hosting, SSL and daily backups Included Included Included
Uptime and security watch, and updates Included Included Included
Monthly plain-English health note Included Included Included
Broken-link and form fixes Included Included Included
Speed and accessibility fixes, handled by Eddy each month Included Included Included
Changes included Pay per change, $89 2 a month 3 a month
Holiday and opening-hours updates, free Included Included Included
Redesign After 36 continuous months After 30 continuous months Full refresh every 24 months
Monthly improvement pack (built by Jordan & Sally, kept up to date with Eddy)
Google Business Profile posts Not included 4 a month 4 a month
Review requests (link and template) Not included Included Included
1 improvement a month, explained in plain English Not included Included Included
Monthly enquiries report (forms, bookings and chat leads; taps shown separately) Not included Included Included
Social posts (Facebook and Instagram) Not included 4 a month 8 a month
Lead reply drafts (you send them from your own email) Not included Included Included
Google review reply drafts Not included Coming soon Coming soon
Monthly SEO tune-ups
Monthly SEO tune-up (safe fixes applied for you, with undo) Included Included Included
Target keywords for your key pages Not included Included Included
Search Console insights (once your site is connected) Not included Included Included
Copy and heading suggestions, sent for your OK Not included 3 a month 6 a month
More skills on Eddy Max
Competitor watch alerts Not included Not included Included
Rankings and local SEO tracking Not included Not included Included
Directory listing checks (name, address and phone) Not included Not included Included
Next business day, priority support Not included Not included Included
Seasonal content calendar Not included Not included Included
Eddy after hours (chat) $59/mo add-on $59/mo add-on Included
Eddy newsletter (drafted monthly, you send it) Not included $59/mo add-on $59/mo add-on
Strategy and campaigns
Strategy report (built by Jordan & Sally, kept up to date with Eddy): enquiries, rankings, competitor moves, test results and 3 priorities Not included Not included Quarterly
Landing page or campaign Not included Not included 2 a year
Choose a plan Choose Eddy (Eddy plan) or a free concept first Choose Super Eddy (Super Eddy plan) or a free concept first Choose Eddy Max (Eddy Max plan) or a free concept first

Launch pricing. Lock it in for your first 12 months. All prices in AUD. This is the total you pay. Licensed while you're subscribed. Buyout available any time: unpaid minimum-term months plus an ownership fee.

How a buyout is worked out

You can buy your site outright any time. The price has three parts:

  1. Any months left in your first 12. If you're still inside the 12-month minimum, you pay the months that are left at your monthly price.
  2. An ownership fee, the same as our one-off package price for your plan (Eddy: Launch $1,990, Super Eddy: Establish $4,490 and Eddy Max: Scale $7,990).
  3. 10% off that fee for each full year you've been with us, down to half (50%).

Example: Super Eddy at $249 a month, 6 months paid. 6 months left × $249 = $1,494, plus the $4,490 ownership fee (no full year yet, so no discount) = $5,984.

On launch pricing, the months left are at your launch price.

Buyout calculator

Months left in your first 12
$1,548
Ownership fee
$1,990
Estimated buyout
$3,538

Afterwards you choose: Managed Hosting at $79/mo (no changes included; Update Credits $89 each); keep any Eddy plan at the normal full price ($129/$249/$499), without launch credits or the redesign refresh; or self-host, with a $290 handover fee.

This is an estimate. We'll confirm your exact figure in writing before you decide.

Demo buyout figure in the client portal: months left in the first 12, the ownership fee and the total to own the website outright today.
Your own buyout figure is always in your portal, under Billing. This example is a Super Eddy client five months into their first year.

Website packages · one-off project fee

Prefer to own it outright?

Pay once for the build instead of a monthly plan, and the website is yours. Every package includes custom design, responsive development, and SEO foundations. Every one-off build includes managed hosting, from $79/mo. First 30 days hosting free.

Starting prices shown; final scope is confirmed before work begins. We typically book 2–4 weeks in advance to ensure each project is properly scoped and delivered with care.

  • Launch package

    You need a credible website.

    From $1,990

    AUD · one-time project fee

    Up to 5 pages · 4–6 weeks

    • Custom responsive design
    • SEO foundations
    • Contact forms
    • Content guidance
    • 1 revision round
    • First 30 days hosting free
    View Launch package
  • Establish package

    You need steady enquiries from your website.

    From $4,490

    AUD · one-time project fee

    Up to 10 pages · 6–10 weeks

    • Enhanced SEO foundations
    • Custom forms and lead capture
    • Booking, CRM, and third-party integrations
    • Limited CMS editing access
    • Structure and messaging guidance
    • 2 revision rounds
    • First 30 days hosting free
    View Establish package
  • Scale package

    You need your website to become a major acquisition channel.

    From $7,990

    AUD · one-time project fee

    15+ pages · 8–12 weeks

    • Advanced SEO foundations and schema
    • Advanced conversion flows
    • Advanced integrations and payment options
    • Editable key CMS sections
    • Strategic content planning
    • Priority revisions
    • First 30 days hosting free
    View Scale package
  • Custom package

    You need a website to function as part of your business operations.

    From $15,000

    AUD · scoped after discovery

    Scope defined per project · Timeline depends on scope

    • Fully bespoke responsive design
    • Scoped SEO foundations strategy
    • Custom forms, workflows, and conversion paths
    • API and custom systems integrations
    • Custom CMS workflows
    • Full discovery workshops
    • Milestone-based approvals
    • First 30 days hosting free

    Starts with discovery: Digital Platform Discovery (from $2,500–$5,000), credited toward implementation when you proceed.

    View Custom package

Required for websites you buy outright

Hosting for one-off builds

Every one-off build includes managed hosting, from $79/mo. First 30 days hosting free. Choose Managed Hosting at $79/mo, or any Eddy plan instead (from $77/mo, with hosting, care and changes in one price).

All prices in AUD. This is the total you pay.

Managed Hosting

Required

Required for every one-off build, unless you choose an Eddy plan instead.

$79/mo

  • Hosting on our server
  • SSL and DNS management
  • Daily backups, kept for 30 days
  • Uptime monitoring
  • Monthly tested security patches and Laravel/PHP updates
  • Same-business-day outage response
  • Email support within 1 business day

No content or design edits (quoted, or billed hourly)

Or choose any Eddy plan

Hosting, care and your changes in one monthly price, with Eddy drafting and Jordan checking. 12-month minimum.

  • EddyLaunch offer price $77/mofor your first 12 months, then $129/mo
  • Super EddyLaunch offer price $149/mofor your first 12 months, then $249/mo
  • Eddy MaxLaunch offer price $299/mofor your first 12 months, then $499/mo

Compare the Eddy plans

  • First 30 days free, then 12 monthly payments.
  • Billing starts on day 31, when the 12-month minimum begins. After that, it's month to month with 30 days' notice.
  • Billed monthly in advance, or annually upfront.
  • Hosting can't be waived on one-off builds.
  • After the term, you can leave with your code and files for a $290 handover fee.

Hosting details for one-off builds

Pricing questions

The fine print, answered

Still unsure? Email hello@elphickdigital.com.au or call 02 4095 2030.

What is the launch offer?

Launch clients get 40% off their plan's monthly price for their first 12 months, while spots last: Eddy is $77/mo, Super Eddy is $149/mo and Eddy Max is $299/mo. After 12 months your plan moves to its normal price ($129, $249 or $499/mo) by itself. If you change plan in that time, the new plan is 40% off until the same date. The offer is on the plan price only: Eddy after hours, Update Credits and Hosting stay at their normal prices. Setup is still $0 and the 12-month minimum is the same. Your spot is yours once your first payment goes through.

What does "licensed while you're subscribed" mean?

While you're on a plan, the website is licensed to you to use as your own. Elphick Digital owns the design and code. That's how setup can be $0: we earn our keep over time instead of through one large upfront invoice. Your logo, photos, words and domain name are always yours.

Is there a minimum term?

Yes. Every plan has a 12-month minimum. After that it's month to month with 30 days' notice. Setup is $0 on every plan. We just need your card on file, your first month paid upfront and a signed 12-month agreement before build work starts.

Will my price go up?

Launch pricing. Lock it in for your first 12 months. These are our launch prices. Your plan price stays the same for your first 12 months. After that, prices can change, and the price in your written agreement is the one that applies to you.

What's an Update Credit?

One credit is one change to one existing page section: up to 150 words of copy, an image swap, or a new section built from existing blocks. Handled through Eddy, our update service, and live within 2 business days. A new page is 3 credits. Integrations and new features are quoted separately. Unused credits roll over for up to 3 months (capped at 3x your monthly allowance) and lapse if you cancel. Extra credits, and every change on the Eddy plan, are $89 each or 5 for $349. Always free: fixing our own mistakes, and updating your contact details or opening hours. Super Eddy includes 2 a month and Eddy Max 3 a month, on top of the work we already do each month.

What happens if I cancel?

After the minimum term, give us 30 days' notice. When the plan ends, the site comes down, unless you'd rather keep it by taking the buyout. Either way, your content and your domain name stay yours.

Can I buy the site outright?

Yes, any time. It's worked out in three steps: 1. Any months left in your first 12. If you're still inside the 12-month minimum, you pay the months that are left at your monthly price. 2. An ownership fee, the same as our one-off package price for your plan (Eddy: Launch $1,990, Super Eddy: Establish $4,490 and Eddy Max: Scale $7,990). 3. 10% off that fee for each full year you've been with us, down to half (50%). Example: Eddy at month 12 is $0 left + $1,791 ownership fee = $1,791. We'll confirm your exact figure in writing before you decide. Once you buy your site, it's yours, and Eddy's monthly work stops unless you keep him on. If you know from the start that you'd rather own it, the one-off packages further down this page are built for that.

Do your prices include GST?

Elphick Digital isn't registered for GST, so no GST is charged. The price you see is the total. Every price on this site is in Australian dollars.

What do I need to supply?

Your logo, your photos and your words. The $0 setup covers your full redesign, using your plan's launch credits (18 on Eddy, 30 on Super Eddy, 45 on Eddy Max; a page uses 3), plus tracking, redirects and one revision round. Prefer not to write it yourself? Add copywriting from $490.

Can I pay yearly?

Yes. Pay for the year upfront and you get one month free.

Do holiday hours or a closure cost anything?

No. Holiday and opening-hours updates, free on every plan, including Eddy. Set your dates in your account and your website shows the notice and tells Google your holiday hours. Jordan updates your Google Business Profile and Facebook for you. It never uses an Update Credit.

What does Super Eddy improve each month?

1 improvement a month, explained in plain English. Eddy picks the change most likely to help, such as a clearer button or a better first line, Jordan builds it, and your monthly report says what changed and whether it helped.

What support and campaign pages come with Eddy Max?

Next business day, priority support, plus 2 campaign pages a year for an offer, a season or a service you want more of.

What's a monthly SEO tune-up?

Each month Eddy checks your pages the way Google reads them: titles, descriptions, headings, image descriptions and links. Safe fixes are applied for you and logged, so any change can be undone. On Super Eddy and Eddy Max, bigger copy ideas come to you as change requests, and nothing changes until you say OK. It's careful monthly work, not a ranking promise.

Do you run Google Ads or sell SEO retainers?

No. We don't manage ad campaigns or sell standalone SEO retainers. Every site is built with solid search foundations, and Super Eddy and Eddy Max include monthly improvements and Google Business Profile posts, but we never promise rankings.

Let us show you what your site could be.

A real person builds every site. Jordan replies within one business day.

Free. No card, no sales call. Your concept is yours to keep, even if you never sign up.

Already decided? Get started as a client