Web design packages · Australia-wide

Website packages built to grow your business.

Four stages matched to where your business is today: Launch, Establish, Scale, and Custom. Every package includes custom design, responsive development, and SEO foundations. Compare the options, then talk through your project if you would like a recommendation.

Projects typically 6–10 weeks · Starting prices exclude GST · Final scope confirmed before work begins · Australia-wide

Packages

Choose your stage

Launch when you need a credible website. Establish when you need consistent enquiry structure. Scale when the site should become a major acquisition channel. Custom when the website needs to support how the business operates.

Our website packages range from $1,990 to $15,000+, depending on scope, complexity, and functionality. For broader Australian market context, custom website projects commonly range from $3,000 to $20,000+ depending on requirements.

Launch

Your first proper website, built to establish credibility and generate enquiries.

From $1,990

AUD · one-time project fee · excl. GST

Includes

  • Up to 5 pages
  • Custom responsive design
  • SEO foundations
  • Contact forms
  • Content guidance
  • 1 revision round
  • 30-day launch support

Best for

You need a credible website.

Establish

Stronger structure and lead capture for businesses ready to grow.

From $4,490

AUD · one-time project fee · excl. GST

Includes

  • Up to 10 pages
  • Enhanced SEO foundations
  • Custom forms and lead capture
  • Booking, CRM, and third-party integrations
  • Limited CMS editing access
  • Structure and messaging guidance
  • 2 revision rounds
  • 30-day launch support

Best for

You need your website to consistently generate enquiries.

Scale

SEO-led websites built for campaigns, conversion, and inbound leads.

From $7,990

AUD · one-time project fee · excl. GST

Includes

  • Up to 20 pages
  • Advanced SEO foundations and schema
  • Advanced conversion flows
  • Advanced integrations and payment options
  • Editable key CMS sections
  • Strategic content planning
  • Priority revisions
  • 30-day launch support

Best for

You need your website to become a major acquisition channel.

Custom

Digital platforms for complex operations and workflows.

From $15k+

AUD · scoped after discovery · excl. GST

Includes

  • Scope defined per project
  • Fully bespoke responsive design
  • Scoped SEO foundations strategy
  • Custom forms, workflows, and conversion paths
  • API and custom systems integrations
  • Custom CMS workflows
  • Full discovery workshops
  • Milestone-based approvals

Best for

You need a website to function as part of your business operations.

Guidance

Not sure what you need?

Find your starting point in 60 seconds.

Need budget context first? Read Australian website design cost ranges

01 04

What's the main job of your website?

Recommendations are a starting point. A short consult locks scope before you commit.

Outcome comparison

Start with the outcome you need. Technical detail sits underneath when you want the specifics.

Package comparison across Launch (Launch), Establish (Establish), Scale (Scale), Custom (Custom)
Launch Establish Scale Custom
Primary goal Establish credibility Generate enquiries Generate consistent inbound leads Support business operations
Website strategy Essential Conversion-focused SEO + conversion-led Bespoke
SEO foundation ✓✓ ✓✓✓ Scoped
Conversion architecture Essential Advanced Advanced Bespoke
Landing pages Optional Included Scoped
Integrations Basic CRM / booking Advanced Custom
Pages Up to 5 Up to 10 Up to 20 Scoped
View technical detail
Technical package comparison
Launch Establish Scale Custom
Ideal for Launch-stage businesses Established service businesses SEO-led lead generation Complex workflows and systems
Pages included Up to 5 pages Up to 10 pages Up to 20 pages Scoped
Custom responsive design Fully bespoke
Integrations Basic CRM / booking Advanced Custom
CMS editing access Limited editing Editable key sections Custom CMS workflows
Revision rounds 1 round 2 rounds Priority revisions Milestone approvals
Launch deployment Included (30 days) Included (30 days) Included (30 days) Included (30 days)
Managed hosting Optional monthly hosting Optional monthly hosting Recommended Available

02 Results

See what these packages can achieve

Real businesses, real package stages. From focused launch sites to custom platforms, each project is structured around what the website needs to achieve.

View all results

Package guide

Launch vs Establish vs Scale vs Custom

Detailed guidance for researching the decision. Use the packages and outcome comparison above first, then expand the sections below when you want more depth.

Summary verdict

Choose Launch for a focused professional site. Choose Establish when you need stronger enquiry structure from a service-led site. Choose Scale when SEO and inbound lead generation are the primary job of the website. Choose Custom when the work is a platform, not a packaged marketing site.

Our package pricing

Our website packages range from $1,990 to $15,000+, depending on scope, complexity, and functionality. For broader Australian market context, custom website projects commonly range from $3,000 to $20,000+ depending on requirements. Package fees are one-time project fees, excl. GST.

  • From $1,990

    Best when scope stays near five pages and foundations matter more than depth.

  • From $4,490

    Typical fit for established service businesses turning traffic into enquiries.

  • From $7,990

    Priced for SEO architecture, landing depth, and conversion systems.

  • From $15k+

    Scoped after discovery around requirements, integrations, and risk.

Pros, cons, and suitable business types

Launch

Suitable for New businesses, simple service offers, and owners replacing a placeholder site.

Not ideal if Not ideal if you need ongoing lead generation systems, complex integrations, or more than a simple launch presence.

Pros

  • Fast path to a credible custom site
  • Clear enquiry capture without unused complexity
  • SEO foundations included from day one

Cons

  • Limited page depth (up to 5 pages)
  • Fewer integrations than Establish or Scale
  • Not built as an SEO growth engine

Establish

Suitable for Established service businesses that need structured lead capture and service depth.

Not ideal if Not ideal if inbound SEO and landing-page depth are already the main job of the website, or if you need a custom operational platform.

Pros

  • Up to 10 pages around services and proof
  • Integrations and limited CMS access
  • Stronger conversion structure than a launch site

Cons

  • Not the deepest SEO campaign architecture
  • May need Scale once locations and landing pages expand
  • Still a marketing site, not a custom platform

Scale

Suitable for Marketing-led businesses investing in inbound leads, search visibility, and campaign landing pages.

Not ideal if Not ideal if you only need a simple launch site, or if the work is really a custom workflow platform.

Pros

  • Up to 20 pages
  • Advanced SEO and conversion architecture
  • Built to support qualified enquiry generation over time

Cons

  • Higher investment than Establish
  • Needs content and marketing follow-through to pay off
  • Overkill if you only need a simple service site

Custom

Suitable for Complex workflows, multi-system integrations, or products that do not fit a fixed package.

Not ideal if Not ideal if a standard Launch, Establish, or Scale package already fits your goals.

Pros

  • Scoped around your operating model
  • Room for bespoke workflows and platforms
  • Discovery reduces unknowns before build

Cons

  • Longer planning and higher investment
  • Not ideal if a standard package already fits
  • Requires clearer requirements to stay efficient
Quick decision tree
  1. If you need a focused launch site with up to five pages, start with Launch.
  2. If you need stronger enquiry structure from a service business site, choose Establish.
  3. If SEO and lead generation are the website's main job, choose Scale.
  4. If you need custom workflows or a platform, choose Custom and book discovery.
  5. If the fit is still unclear, use the package selection guide, then confirm on a consult.
Proof from a Scale-scope project

Platinum Linemarking moved from a one-page website to a 46-page SEO architecture designed to capture high-intent searches and generate quote enquiries.

Read the Platinum Linemarking result

Related comparison library

Compare packages here, then read platform and channel guides when the decision is about how you build or market.

Want to understand website costs first?

See our guide to website design costs in Australia before choosing a package.

Website design cost in Australia

Ready to confirm the fit?

Get a website recommendation. We will recommend a package from your goals and constraints, not from upsell pressure.

Get a website recommendation

Questions

Frequently asked questions about our packages

How much do website design packages cost?

Our website packages range from $1,990 to $15,000+, depending on scope, complexity, and functionality. View website package pricing for Launch, Establish, Scale, and Custom package pricing. For broader Australian market context, custom website projects commonly range from $3,000 to $20,000+. Compare scope on web design packages, or talk through your project for a scoped recommendation.

What is the difference between the packages?

Scope and depth. Launch covers a focused professional site with typical scope of up to 5 core pages, SEO foundations, and one revision round. Establish adds up to 10 pages, integrations, limited CMS access, and two revision rounds for stronger enquiry structure. Scale adds up to 20 pages, advanced SEO and conversion architecture, and priority revisions when inbound growth is the main job. Custom is fully scoped after discovery for complex workflows.

Can I upgrade or migrate later?

Yes. Launch to Establish or Scale is usually low complexity when the original build left an upgrade path. Template or DIY sites moving into Launch or Establish are typically low to moderate complexity with URL mapping and content cleanup. WordPress marketing sites moving to a Custom package are moderate complexity; plan redirects, forms, and any plugin-dependent features. Moving from a package site into a Custom platform is higher complexity and should be treated as a scoped rebuild of workflows, not a simple tier bump. We plan upgrade paths early so you are not locked into the wrong tier.

Do packages include hosting?

Launch deployment is included for the first 30 days with every package. Ongoing managed hosting is required after that period, with ongoing support available as an optional monthly service.

Which package do most clients choose?

Establish is the most common fit for established service businesses. Scale suits marketing-led businesses investing in inbound leads. Launch fits businesses that need a first proper website without complex systems yet. Custom fits complex requirements.

Do you work on existing websites?

Generally, no. We primarily support websites we have developed ourselves. If you are looking for a redesign or replacement website, we would be happy to discuss your project.

Do you build WordPress websites?

No. We specialise in custom-built Laravel websites that provide greater flexibility, security, and long-term maintainability.

What about payment integrations?

Basic payment integrations such as Stripe Checkout may be available in Establish packages. Advanced payment systems, subscriptions, and custom checkout experiences are typically included in Scale or Custom projects.

Do packages include copywriting, logos, or images?

Packages include content guidance and structure recommendations. Copy is developed collaboratively with your input. Most clients supply their own logo and images; stock imagery and professional photography are available if needed.

What happens after launch?

Launch deployment is included for the first 30 days with every package. Ongoing managed hosting is required after that period, with optional care plans for updates and support.

Ready to choose a package?

We do not sell you a website package. We help you choose the level of website your business actually needs. Get a website recommendation and we will recommend the right stage based on your goals.

Not sure which service you need? Explore our website design and SEO services.