Web design packages · Australia-wide

Website packages built to grow your business.

Four stages matched to where your business is today: Launch, Establish, Scale, and Enterprise. Every package includes custom design, responsive development, and SEO foundations. Compare the options, then talk through your project if you would like a recommendation.

Projects typically 6–10 weeks · Starting prices exclude GST · Final scope confirmed before work begins · Australia-wide

Packages

Choose your stage

Launch when you need a credible website. Establish when you need consistent enquiry structure. Scale when the site should become a major acquisition channel. Enterprise when the website needs to support how the business operates.

Our website packages range from $1,990 to $15,000+, depending on scope, complexity, and functionality. For broader Australian market context, custom website projects commonly range from $3,000 to $20,000+ depending on requirements.

Launch

Your first proper website, built to establish credibility and generate enquiries.

From $1,990

AUD · one-time project fee · excl. GST

Includes

  • Up to 4 pages
  • Custom responsive design
  • SEO foundations
  • Contact forms
  • Content guidance
  • 1 revision round
  • 30-day launch support

Establish

Stronger structure and lead capture for businesses ready to grow.

From $4,490

AUD · one-time project fee · excl. GST

Includes

  • Up to 8 pages
  • Enhanced SEO foundations
  • Custom forms and lead capture
  • Booking, CRM, and third-party integrations
  • Limited CMS editing access
  • Structure and messaging guidance
  • 2 revision rounds
  • 30-day launch support

Scale

SEO-led websites built for campaigns, conversion, and inbound leads.

From $6,990

AUD · one-time project fee · excl. GST

Includes

  • Up to 15 pages plus landing pages
  • Advanced SEO foundations and schema
  • Advanced conversion flows
  • Advanced integrations and payment options
  • Editable key CMS sections
  • Strategic content planning
  • Priority revisions
  • 30-day launch support

Enterprise

Complex builds, custom systems, and scoped delivery.

From $15,000

AUD · scoped after discovery · excl. GST

Includes

  • Scope defined per project
  • Fully bespoke responsive design
  • Scoped SEO foundations strategy
  • Custom forms, workflows, and conversion paths
  • API and custom systems integrations
  • Custom CMS workflows
  • Full discovery workshops
  • Milestone-based approvals

Outcome-focused comparison first. Expand technical detail when you need the specifics.

Package comparison across Launch (Launch), Establish (Establish), Scale (Scale), Enterprise (Enterprise)
Launch Establish Scale Enterprise
Enquiry generation capability Essential enquiry paths Structured lead capture Advanced conversion flows Custom workflows
How well the site ranks on Google over time Basic foundations Enhanced structure Advanced + schema Scoped strategy
Room to grow as your business expands Up to 4 pages Up to 8 pages + integrations Up to 15 pages + landing templates Scoped per project
How effectively visitors become enquiries Clear structure and forms Custom forms and CRM paths Campaign-ready conversion architecture Fully bespoke flows
View technical detail
Technical package comparison
Launch Establish Scale Enterprise
Ideal for Launch-stage businesses Established service businesses SEO-led lead generation Complex workflows and systems
Pages included Up to 4 pages Up to 8 pages Up to 15 pages + landing pages Scoped per project
Custom responsive design Fully bespoke
Integrations Booking, CRM & third-party tools Advanced integrations & payments APIs & custom systems
CMS editing access Limited editing Editable key sections Custom CMS workflows
Revision rounds 1 round 2 rounds Priority revisions Milestone approvals
Launch deployment Included (30 days) Included (30 days) Included (30 days) Included (30 days)
Managed hosting Optional monthly hosting Optional monthly hosting Recommended Available

Guidance

Not sure which package is right?

Answer four quick questions. We recommend a stage and package with plain-language reasoning, then you can talk through your project to confirm.

Need budget context first? Read Australian website design cost ranges

What is the primary job of your website?
Where is your business today?
How much depth does your website need?
What is your approximate budget?

Recommendations are a starting point. A short consult locks scope before you commit.

Results

See what these packages can achieve

See what we have built before you compare the packages. From focused launch sites to complex custom platforms, our projects are structured around what the business needs the website to achieve.

Platinum Linemarking

From a one-page website to a 46-page SEO architecture designed to capture high-intent searches and generate quote enquiries.

Platinum Linemarking

One-page Wix presence rebuilt into a 46-page enquiry-ready SEO architecture

  • 46 Pages launched
  • Scale Package
View case study
White Barn Pokolbin

Establish and Enterprise scope

White Barn Pokolbin

Six-year partnership: brochure venue site evolved into a CRM-connected booking platform

  • Since 2020 Partnership
  • 82% Mobile share of traffic
View case study
From Anna With Love

Establish scope

From Anna With Love

Helping a Hunter Valley celebrant reach couples seeking personalised, stress-free ceremonies at venues like White Barn Pokolbin

  • Weddings · elopements · vow renewals Service paths
  • White Barn Pokolbin + Hunter Valley estates Venue expertise
View case study

View all results

Package guide

Launch vs Establish vs Scale vs Enterprise

Detailed guidance for researching the decision. Use the packages and outcome comparison above first, then expand the sections below when you want more depth.

Summary verdict

Choose Launch for a focused professional site. Choose Establish when you need stronger enquiry structure from a service-led site. Choose Scale when SEO and inbound lead generation are the primary job of the website. Choose Enterprise when the work is a platform, not a packaged marketing site.

Our package pricing

Our website packages range from $1,990 to $15,000+, depending on scope, complexity, and functionality. For broader Australian market context, custom website projects commonly range from $3,000 to $20,000+ depending on requirements. Package fees are one-time project fees, excl. GST.

  • From $1,990

    Best when scope stays near four pages and foundations matter more than depth.

  • From $4,490

    Typical fit for established service businesses turning traffic into enquiries.

  • From $6,990

    Priced for SEO architecture, landing depth, and conversion systems.

  • From $15,000

    Scoped after discovery around requirements, integrations, and risk.

Pros, cons, and suitable business types

Launch

Suitable for New businesses, simple service offers, and owners replacing a placeholder site.

Not ideal if Not ideal if you need ongoing lead generation systems, complex integrations, or more than a simple launch presence.

Pros

  • Fast path to a credible custom site
  • Clear enquiry capture without unused complexity
  • SEO foundations included from day one

Cons

  • Limited page depth (up to 4 pages)
  • Fewer integrations than Establish or Scale
  • Not built as an SEO growth engine

Establish

Suitable for Established service businesses that need structured lead capture and service depth.

Not ideal if Not ideal if inbound SEO and landing-page depth are already the main job of the website, or if you need a custom operational platform.

Pros

  • Up to 8 pages around services and proof
  • Integrations and limited CMS access
  • Stronger conversion structure than a launch site

Cons

  • Not the deepest SEO campaign architecture
  • May need Scale once locations and landing pages expand
  • Still a marketing site, not a custom platform

Scale

Suitable for Marketing-led businesses investing in inbound leads, search visibility, and campaign landing pages.

Not ideal if Not ideal if you only need a simple launch site, or if the work is really a custom workflow platform.

Pros

  • Up to 15 pages plus landing templates
  • Advanced SEO and conversion architecture
  • Built to support qualified enquiry generation over time

Cons

  • Higher investment than Establish
  • Needs content and marketing follow-through to pay off
  • Overkill if you only need a simple service site

Enterprise

Suitable for Complex workflows, multi-system integrations, or products that do not fit a fixed package.

Not ideal if Not ideal if a standard Launch, Establish, or Scale package already fits your goals.

Pros

  • Scoped around your operating model
  • Room for bespoke workflows and platforms
  • Discovery reduces unknowns before build

Cons

  • Longer planning and higher investment
  • Not ideal if a standard package already fits
  • Requires clearer requirements to stay efficient
Quick decision tree
  1. If you need a focused launch site with up to four pages, start with Launch.
  2. If you need stronger enquiry structure from a service business site, choose Establish.
  3. If SEO and lead generation are the website's main job, choose Scale.
  4. If you need custom workflows or a platform, choose Enterprise and book discovery.
  5. If the fit is still unclear, use the package selection guide, then confirm on a consult.
Proof from a Scale-scope project

Platinum Linemarking moved from a one-page website to a 46-page SEO architecture designed to capture high-intent searches and generate quote enquiries.

Read the Platinum Linemarking result

Related comparison library

Compare packages here, then read platform and channel guides when the decision is about how you build or market.

Want to understand website costs first?

See our guide to website design costs in Australia before choosing a package.

Website design cost in Australia

Ready to confirm the fit?

Talk through your project. We will recommend a package from your goals and constraints, not from upsell pressure.

Talk through your project

Questions

Frequently asked questions about our packages

How much do website design packages cost?

Our website packages range from $1,990 to $15,000+, depending on scope, complexity, and functionality. View website package pricing for Launch, Establish, Scale, and Enterprise package pricing. For broader Australian market context, custom website projects commonly range from $3,000 to $20,000+. Compare scope on web design packages, or talk through your project for a scoped recommendation.

What is the difference between the packages?

Scope and depth. Launch covers up to 4 pages with SEO foundations and one revision round. Establish adds up to 8 pages, integrations, limited CMS access, and two revision rounds for stronger enquiry structure. Scale adds up to 15 pages plus landing pages, advanced SEO and conversion architecture, and priority revisions when inbound growth is the main job. Enterprise is fully scoped after discovery for complex workflows.

Can I upgrade or migrate later?

Yes. Launch to Establish or Scale is usually low complexity when the original build left an upgrade path. Template or DIY sites moving into Launch or Establish are typically low to moderate complexity with URL mapping and content cleanup. WordPress marketing sites moving to an Enterprise package are moderate complexity; plan redirects, forms, and any plugin-dependent features. Moving from a package site into an Enterprise platform is higher complexity and should be treated as a scoped rebuild of workflows, not a simple tier bump. We plan upgrade paths early so you are not locked into the wrong tier.

Do packages include hosting?

Launch deployment is included for the first 30 days with every package. Ongoing managed hosting is required after that period, with ongoing support available as an optional monthly service.

Which package do most clients choose?

Establish is the most common fit for established service businesses. Scale suits marketing-led businesses investing in inbound leads. Launch fits new launches. Enterprise fits complex requirements.

Do you work on existing websites?

Generally, no. We primarily support websites we have developed ourselves. If you are looking for a redesign or replacement website, we would be happy to discuss your project.

Do you build WordPress websites?

No. We specialise in custom-built Laravel websites that provide greater flexibility, security, and long-term maintainability.

What about payment integrations?

Basic payment integrations such as Stripe Checkout may be available in Establish packages. Advanced payment systems, subscriptions, and custom checkout experiences are typically included in Scale or Enterprise projects.

Do packages include copywriting, logos, or images?

Packages include content guidance and structure recommendations. Copy is developed collaboratively with your input. Most clients supply their own logo and images; stock imagery and professional photography are available if needed.

What happens after launch?

Launch deployment is included for the first 30 days with every package. Ongoing managed hosting is required after that period, with optional care plans for updates and support.

Ready to choose a package?

We do not sell you a website package. We help you choose the level of website your business actually needs. Talk through your project and we will recommend the right stage based on your goals.

Not sure which service you need? Explore our website design and SEO services.