Eddy
Update service · drafts the work
Eddy is our update service, built by Elphick Digital to look after your website. Eddy keeps your site running and drafts every change you ask for, and Jordan signs each one off.
About · Jordan & Sally
We're Jordan & Sally. We build it, Eddy keeps it up to date.
We're Jordan and Sally Elphick. Jordan Elphick, a Chartered Professional Engineer, signs off every concept and every change before it reaches you or goes live, and Sally Elphick, a practising solicitor, looks after contracts and compliance.
The two of us, and Eddy.
Jordan Elphick
Chartered Professional Engineer · signs off Eddy's work
Jordan is an electrical engineer (BEng, University of Newcastle) and a Chartered Professional Engineer. He has built Laravel applications since 2017, first alongside his engineering work: systems for utility approvals, and for coordinating hundreds of design activities on large renewable energy projects.
He has built websites in WordPress and static HTML too, and now builds the platform Eddy works on. Every concept, redesign and change Eddy drafts is signed off by Jordan before it reaches you or goes live.
Sally Elphick
Practising solicitor · contracts and compliance
Sally is a practising solicitor and co-founded Elphick Digital with Jordan. She looks after contracts and compliance, so the paperwork behind your plan is done properly.
How it works
Eddy starts with your business, not a template: what you sell, who buys it, how they find you and what they need to see before they call.
- Eddy reads your site. Your services, your words, your photos and what the site has to do.
- Eddy drafts a free concept. Jordan signs it off before you see it. If it isn't good enough to show you, it doesn't get sent.
- Eddy redesigns the whole site. Your plan's launch credits pay for it, setup is $0, and Jordan signs off every page before launch.
- Eddy keeps improving it. Every month Eddy keeps the site running and drafts the changes you ask for. Jordan signs off each one before it goes live.
A website can't create demand that doesn't exist. Results also depend on your market, offer, prices, reputation and how you follow up. What a good site can do is remove the friction between someone finding your business and taking the next step.
How we use AI
Eddy is AI. Eddy drafts concepts, redesigns and monthly changes, and Jordan reviews and refines every one before you see it or it goes live. In the code, Jordan uses AI-assisted development inside a normal engineering process: requirements, version control, testing and a person checking every change.
Our earlier work
Eddy is new. The track record behind Eddy isn't: White Barn Pokolbin has been looked after on the same custom platform for six years, and Platinum Linemarking went from a one-page Wix site to 46 pages. Eddy doesn't take credit for either. See the other results.
Where we work
Anywhere in Australia. Most of it happens by email, phone or video, and you can always reach Jordan directly. Or get in touch.
Let us show you what your site could be.
Free. No card, no sales call. Your concept is yours to keep, even if you never sign up.
Already decided? Get started as a client