Where it started
The starting point was a beautiful venue with a website that wasn't doing enough. Three problems stood out:
- Hard to understand. Visitors couldn't quickly see what made White Barn different from other Hunter Valley venues.
- Hard to compare. The packages and gallery didn't help couples weigh up their options.
- Hard to act on. Getting from "this looks nice" to booking a visit or sending an enquiry took too many steps, especially on a phone.
What we changed, year by year
The site was never thrown away and rebuilt. Each year we added what the business needed next.
- 2020 FoundationBrand identity, logo and the first proper launch: home, about, packages and contact.
- 2021 More depthSeparate package pages, a suppliers directory and FAQs, as couples asked for more detail.
- 2022 Open Days and a 3D tourOpen Day registrations and a Matterport 3D virtual tour of the barn and grounds.
- 2023 Real weddingsBigger galleries from real weddings and refined layouts.
- 2024 Smarter enquiriesOnline visit booking, pricing by event year, and pricing requests that go straight into the venue CRM.
- 2025 New lines of businessPages for microweddings, elopements and accommodation.
- 2026 Platform redesignA full visual redesign, chapel and proposal pages, guest house pages, refined mobile navigation and printable package guides.
Designed for the 82% on phones
82% of White Barn's visitors arrive on a mobile. So the package comparison, visit booking, pricing requests and the enquiry form were all designed for a phone first, then checked on desktop. The 2026 redesign refined the mobile navigation again.
Pricing requests go straight to the CRM
Couples can compare packages before they enquire, with prices tied to the event year they're planning for. The pricing tables are generated by the platform, so a price change is made once instead of in several places.
When a couple asks for pricing, the request goes straight into the venue's CRM with the details the venue needs to follow up. Before, that follow-up was done by hand.
Booking a visit, or touring before one
Couples can book a venue visit online. The venue manages the availability windows and blocked dates in the platform, so the calendar matches how it actually runs. Before they commit to a visit, couples can explore the barn and grounds in the Matterport 3D tour.
In 2026 we added wedding package guides that couples can view, download and print, so they can take the packages with them after browsing.
How the site is organised
As the venue added services, the structure grew with it instead of being replaced:
- Weddings: packages, gallery, FAQs
- Experiences: elopements, proposals, the chapel
- Stay: the guest house
- Visit: the 3D tour and Open Days
New services can be added to this structure without rebuilding the site.
The result
Six years on, White Barn is still on the platform we started in 2020, and it still gets better every year.
“For the past six years, our website has been in their hands, and we couldn't be happier. They keep our site modern, professional, and performing at its best, while always being responsive, knowledgeable, and easy to work with.”
What a Custom package looks like
White Barn is our clearest example of a Custom package: a website that's part of how the business takes bookings, quotes prices and follows up. Most businesses don't need that much. If yours does, or you're not sure, a free concept is the easiest way to find out.
Visit the live site: whitebarn.com.au. More on websites for venues: hospitality and venue websites.