What a website costs with us
We publish our prices. There are two ways to pay: a one-off build you own, or a monthly plan with $0 setup.
| One-off package | Price | Pages | Typical build |
|---|---|---|---|
| Launch package | From $1,990 | Up to 5 pages | 4–6 weeks |
| Establish package | From $4,490 | Up to 10 pages | 6–10 weeks |
| Scale package | From $7,990 | 15+ pages | 8–12 weeks |
| Custom package | From $15,000 | Scope defined per project | Timeline depends on scope |
| Monthly plan | Setup | Per month | Includes |
|---|---|---|---|
| Eddy | $0 | $129 | Keeps your site healthy. |
| Super Eddy | $0 | $249 | Improves your site every month. |
| Eddy Max | $0 | $499 | Does the lot, including your marketing. |
All prices in AUD. This is the total you pay. Starting prices shown; final scope is confirmed before work begins. Plans have a 12-month minimum. Launch pricing. Lock it in for your first 12 months. Full details on pricing and website packages.
What drives the cost of a website
Page count matters less than people expect. A five-page site with online booking costs more than a fifteen-page site of plain service pages. These are the things that move the price:
- What the site has to do. Forms and click-to-call are standard. Booking, a CRM connection or payments add work: a booking or CRM integration is from $990 with us.
- How many pages. On a plan, setup is $0 and covers your full redesign, using your plan's launch credits (18 on Eddy, 30 on Super Eddy, 45 on Eddy Max; a page uses 3), plus tracking, redirects and one revision round. After launch, a new page is 3 Update Credits, and bigger sites add credits at $89 each. One-off builds are priced by package instead: Launch package up to 5 pages, Establish package up to 10 pages and Scale package 15+ pages.
- Who writes the words. Supplying your own copy and photos keeps the cost down. If we write it, copywriting is from $490.
- Custom or template design. A template is cheaper because the layout already exists. A custom design is built around how your customers decide, which takes longer.
- Who builds it. A DIY builder, a freelancer, a small studio and an agency all price differently, and the gap is mostly in who does the thinking and who looks after the site afterwards.
Ongoing costs after launch
The build is not the last bill. Budget for these:
- Domain name: a yearly fee to your registrar. Domain registration is quoted separately.
- Hosting and care: our monthly plans include hosting and security updates, and changes use Update Credits (Eddy: pay per change, Super Eddy: 2 a month, Eddy Max: 3 a month; extra credits $89 each). Every one-off build needs managed hosting: Managed Hosting $79/mo, or any Eddy plan instead. First 30 days free, then 12 monthly payments.
- Changes: on a one-off build without care, content and design edits are quoted or billed hourly.
- SEO: ongoing SEO retainers are a separate cost if you want one. We don't sell them. Every site we build has solid search foundations, and the Super Eddy plan adds monthly improvements and Google Business Profile posts, but no one can promise rankings.
Paying monthly instead
In year one, the Eddy plan costs less than the cheapest one-off route. Here are the totals:
- Eddy plan: $1,548 ($0 setup + 12 × $129)
- Launch package + Managed Hosting: $2,938 ($1,990 + 12 × $79)
The difference is what you get after that. On a plan, the site is licensed to you while you're subscribed, and the Eddy plan includes a fresh redesign after 36 continuous months. On a package, you own the site and keep paying for hosting. Pay monthly or buy outright goes through it in detail.
What a website redesign costs
The same as a new build: a redesign with us is a new site, priced on the same packages and plans. It includes reviewing your current site, moving content across, 301 redirects from your old URLs and retiring the old site. Content is where redesign budgets usually blow out, so decide early what you'll rewrite. More on how we redesign websites.
Is a cheap website worth it?
Sometimes. If you need a simple online brochure and are happy to look after it yourself, a DIY builder is fine. A cheap site becomes expensive when it has to win work and doesn't: you pay twice, once for the first site and again to replace it.
If the upfront cost is the problem, a monthly plan spreads it: $0 setup and your first month upfront, then $129 a month for a custom site that's hosted and looked after.
What a website quote should include
A good quote answers these without a follow-up call. Ask for any that are missing:
- The exact pages, and what each one is for.
- Custom or template design, and how many revision rounds.
- The platform, and whether you can move the site later.
- What content you supply and what they write.
- Integrations: booking, CRM, payments, email, analytics.
- A timeline with milestones.
- Who owns the design, the code and the content afterwards.
- What hosting and support cost after launch, and the minimum term.
- What isn't included: copywriting, photos, domain, SEO.
- Payment terms: deposit, milestones and the final balance.
Questions
Do your prices include GST?
Elphick Digital isn't registered for GST, so no GST is charged. The price you see is the total. Every price here is in Australian dollars.
How long does a website take to build?
Typical builds from sign-off: Launch package 4–6 weeks, Establish package 6–10 weeks, Scale package 8–12 weeks. Content that arrives on time is the biggest factor.
Do I own the website?
On a one-off package, yes: you pay once and own it. On a monthly plan the site is licensed to you while you're subscribed, and you can buy it any time. A buyout is any unpaid months left in your 12-month minimum, plus an ownership fee matching the one-off package, less 10% for each full year paid (to 50% at most). We'll confirm your exact figure in writing before you decide. Either way, your logo, photos, words and domain name stay yours.
What is the cheapest way to get a custom site?
The Eddy plan: $0 setup, then $129 a month with hosting and care included (changes are $89 each), on a 12-month minimum. The cheapest one-off build is the Launch package from $1,990, plus managed hosting.