Before
One-page Wix site
- Limited search visibility
- No meaningful service architecture
- No location coverage
- No industry coverage
Platinum Linemarking
From one-page Wix site to 46-page acquisition system.
Commercial line marking · Sydney & Regional NSW
A commercial line-marking business transformed from a basic web presence into a structured digital platform covering services, locations, industries, and real projects.
- 46 pages launched
- 15 service pathways
- 6 regional areas
- 6 industry verticals
- 8 project case studies
“With a minimal input from my side they were able to create a new website for me which captured all the aspects of my business.”
02 Transformation
1 → 46
pages
Before
1
One scrolling Wix page
After
46
46 strategically structured pages
46 pages
- 11 Core
- 15 Services
- 6 Areas
- 6 Industries
- 8 Projects
03 Before / after
Show the transformation, not just describe it.
After
46-page custom site
- 15 service pages
- 6 area hubs
- 6 industry hubs
- 8 project case studies
- Quote capture throughout
04 Client effort
46 pages did not mean 46 pages of work for the client.
Platinum provided the business knowledge and expertise. Elphick translated that into architecture, content structure, and a digital experience that reflected how the business actually sells.
05 Problem
The business had outgrown the website.
-
01 · Service
Buyers need specific services
A bullet list is not enough when facility managers need to evaluate car parks, warehouses, schools, or specialised markings.
-
02 · Location
Coverage has to be credible
Commercial customers need confidence that the contractor works where they operate.
-
03 · Industry
Audiences buy differently
A school, warehouse, and strata manager have different requirements and search behaviour.
We rebuilt the architecture around how commercial buyers actually decide.
06 Buyer journey
46 pages. One coherent buying journey.
These are not filler pages. They are structured around how commercial buyers research the service.
-
Search
Commercial intent
-
Service
What do you do?
-
Industry
Do you understand us?
-
Area
Do you work here?
-
Project
Have you done this?
-
Quote
Can this be scoped?
Example path
- warehouse line marking Sydney
- Warehouse Safety Marking
- Warehouse & Logistics
- Sydney
- Relevant warehouse project
- Request a quote
07 Architecture
Information architecture as a commercial tool.
Every major pathway connects back to proof and a quote.
PLATINUM
-
Services
- 15 pages
-
Areas
- 6 pages
-
Industries
- 6 pages
-
Projects
- 8 pages
08 Services
Every important service has somewhere to land.
- Car Park Line Marking
- Warehouse Safety Marking
- School Playground Marking
- Defence Stencilling
- EV Charging Bays
- DDA Parking
- Industrial Marking
- Safety Zones
09 Industries
Do not make customers translate your business into theirs.
Industry pages speak to how buyers self-identify, then connect to relevant services, projects, and quotes.
- Schools
- Warehouse & logistics
- Commercial property
- Industrial facilities
- Strata & body corporate
- Councils & government
Industry → relevant services → relevant projects → quote
10 Locations
One business. Six regional entry points.
Commercial buyers do not just search for a service. They search for a contractor who works where they operate.
- Sydney
- Central Coast
- Newcastle
- South Coast
- Southern Highlands
- Central West
11 Proof
Proof is another acquisition pathway.
Eight project case studies with location metadata, photography, service context, and a direct path to request a similar quote.
-
Project
Underground car park
Sydney
Location, photography, and service context leading back to a quote.
-
Project
Pedestrian walkway
Regional NSW
Real work as proof, not a dead-end portfolio page.
-
Project
Warehouse safety marking
Sydney
Industry-relevant evidence connected to the service pathway.
-
Project
School playground marking
NSW
Sector-specific proof for buyers evaluating similar work.
12 Conversion
Every useful page has somewhere to act.
Quote capture sits through the journey: service, area, industry, and project pages all lead to action.
- Service page → Quote
- Area page → Quote
- Industry page → Quote
- Project page → Quote
Give the quoting team the information they need.
The full quote form captures name, company, site location, service type, works description, and photo uploads up to 5 MB so Platinum can understand the job before making contact.
What happens after you enquire?
-
01
Submit site details and photos.
-
02
Platinum reviews the request.
-
03
Most enquiries receive a quote within 1 business day.
13 Mobile
Designed for buyers on the job.
Commercial line-marking decisions do not always happen at a desk. Persistent phone access and a sticky mobile bar keep call and quote one tap away.
14 Search
Search architecture built around commercial intent.
Instead of trying to rank one generic page for everything, the site creates dedicated entry points for the services, locations, industries, and problems buyers actually search for.
- Commercial search
- Relevant landing page
- Relevant proof
- Quote
15 Decisions
Four decisions changed the website.
-
01
Structure around services
Every major service gets a dedicated pathway.
-
02
Structure around buyers
Industry pages speak to different commercial audiences.
-
03
Structure around geography
Regional pages capture location-specific demand.
-
04
Structure around proof
Every project gives visitors a path back to a quote.
16 Trust
Proof buyers can verify.
Commercial buyers need more than pretty work photos.
- 15+ years experience
- RISI qualified
- Fully insured
- Sydney + Regional NSW
- Real business address
- Google Business Profile
- Standards and compliance language
- AS/NZS 2890.1 and DDA guidance
17 Handover
Built with the client, not for a faceless brand.
18 Results
Delivered architecture, not empty SEO claims.
We built the infrastructure required to compete across those searches. Measured lead or ranking claims are only shown when analytics support them.
-
Delivered
46
pages launched
-
Delivered
15
service pathways
-
Delivered
6+6
area and industry hubs
-
Capability
Quote
capture throughout
-
Capability
Photos
on quote requests
-
Package
Scale
acquisition build
19 Lesson
More pages are not the goal.
The goal is to create more relevant ways for the right customer to find, understand, and contact the business.
20 Scale package
This is what Scale looks like in practice.
- One page → 46 pages
- Generic presence → structured acquisition
- Contact form → quote system
- One audience → multiple buyer pathways
Full client voice
“Jordan & Sally are 2 of the most motivated, professional people in business I have come across. With a minimal input from my side they were able to create a new website for me which captured all the aspects of my business. Also they were able to update my Google AdWords account to draw more traffic to my new website. I would whole heartedly recommend them to anyone who is looking for a new website and also who needs help with Google AdWords.”
Has your website outgrown your business?
If your website does not reflect the services you offer, the areas you cover, or the customers you want to reach, we can help map what needs to change.
Talk through your project