From one Wix page to a 46-page site.

The business had outgrown the website

Platinum's old site listed its services as bullet points on one page. That was fine for a customer who already knew them. It didn't work for anyone searching.

• Buyers search for a specific service. A facility manager looking for car park line marking or warehouse safety marking needs a page about exactly that.
• Coverage has to be believable. A commercial customer wants to know the contractor works where they are.
• Different buyers, different questions. A school, a warehouse and a strata manager don't care about the same things.

With one page, Platinum had little search visibility, no structure for its services, and nothing about the areas or industries it works in.

A page for every way buyers search

We organised the new site around how commercial buyers decide: what's the service, do they understand my industry, do they work in my area, have they done this before, and can I get a quote?

• 15 service pages, including car park line marking, warehouse safety marking, school playground marking, defence stencilling, EV charging bays, DDA parking, industrial marking and safety zones.
• 6 area hubs: Sydney, Central Coast, Newcastle, South Coast, Southern Highlands and Central West.
• 6 industry hubs: schools, warehouse and logistics, commercial property, industrial facilities, strata and body corporate, and councils and government.
• 8 project case studies, each with its location, photos, the service involved and a link to request a similar quote.

So someone searching "warehouse line marking Sydney" can land on the warehouse safety marking page, see the warehouse and logistics hub and the Sydney hub, look at a real warehouse job and ask for a quote without starting from the homepage.

Every page leads to a quote

Service, area, industry and project pages all end with a way to ask for a quote. The quote form asks for the name, company, site location, service type and a description of the works, and takes photo uploads up to 5 MB, so Platinum understands the job before it calls back.

Line-marking decisions don't always happen at a desk. On a phone, a sticky bar keeps "call" and "request a quote" one tap away.

Proof buyers can check

Commercial buyers want more than nice photos. The site states what a facility manager would check: more than 15 years in the trade, RISI qualified, fully insured, a real business address and a Google Business Profile, and the standards Platinum works to, including AS/NZS 2890.1 and DDA guidance.

46 pages, not 46 pages of work for the client

Platinum supplied the knowledge: the services, the jobs, the photos and how the business actually sells. We turned that into the structure, the content and the design. Sally met Paul Lyons for the handover.