Before
DIY / placeholder website
- Generic template or social-only presence
- Unclear services and weak first impression
- Hard to find how to get in touch
Launch
From $1,990 + GST
Typical build: 4–6 weeks
Your first proper website, built to earn trust and enquiries.
A focused, custom-designed website for small businesses that have outgrown DIY templates and need a professional online presence without unnecessary complexity.
- Typical scope: up to 5 core pages
- Custom design
- Mobile-first
- SEO foundations
Trust signals
-
5 Star
Google reviews
-
Newcastle
studio
-
Custom
designed
-
Mobile-first
experience
-
SEO
foundations
-
4–6 weeks
typical build
01 The product
What your Launch website looks like
You are not buying five random pages. You are buying a complete small-business website with a clear structure.
02 Fit
Who Launch is for
For businesses at the point where a DIY or placeholder website is no longer good enough.
Ideal for
- Businesses replacing a DIY, Facebook-only, or placeholder site
- Local services and trades needing a credible first proper website
- Owners who need clear messaging and enquiry paths without a complex digital system yet
Also suitable for
- New businesses ready for a professional presence from day one
- Side projects going full-time that need to look legitimate online
Not ideal for
- Businesses needing integrations, SEO campaigns, or multi-page growth systems (see Establish or Scale)
03 Transformation
From placeholder to proper
Most Launch clients are moving on from something that no longer represents the business.
After
Elphick Launch website
- Custom-designed and mobile-first
- Clear services and messaging
- Straightforward enquiry paths
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More credible
Looks like a real business from the first visit.
-
Clearer services
Visitors understand what you do and who it is for.
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Easier enquiries
Contact paths are obvious on phone and desktop.
04 Fundamentals
If your website is holding you back, it is probably not because you need more features.
You probably need a clearer message, better presentation, and an easier way for customers to contact you.
-
Does this business look legitimate?
Credibility
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Do I understand what they actually do?
Clarity
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What do I do next?
Enquiry path
Launch fixes those fundamentals without building things you do not need yet.
05 Included
What's included
A complete website for your current stage. Typical scope stays focused so you invest in quality, not unused complexity.
Design and structure
- Custom responsive design Look professional on phones, tablets, and desktops
- Typical scope: up to 5 core pages A complete small-business site without paying for depth you do not use yet
- Mobile-first structure Built for how most local customers browse and enquire
Enquiries and content
- Enquiry forms Make it easy for customers to reach you
- Enquiry flow structure Clear paths from service pages to contact, not dead-end brochure copy
- Content guidance Practical help with page structure and messaging
Technical foundations
- SEO foundations Technical setup so Google can crawl, index, and understand your services
- Custom-built, fast and maintainable A proper website that does not look like a template. Built on Laravel for speed, security, and a clean upgrade path.
Support
- 1 revision round One consolidated feedback round before launch
- Launch deployment included (30 days) We handle go-live and the first month of deployment support
- Optional monthly managed hosting Add ongoing hosting after launch when you are ready
06 Examples
Launch websites we have delivered
Real projects at this exact level of scope. Proof we have built what you are considering buying.
Launch package
6 service categories
Apex Fab
A focused one-page site that gives a Newcastle fabrication business a credible presence and clear quote path.
See the project
07 Studio
You work directly with the people building your website.
We are a small Newcastle studio. No account manager, no hand-off to a junior team. We work with you directly from the first conversation through to launch.
-
Jordan
Engineering · Development · Systems
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Sally
Brand · Content · Client experience
08 Capability
Built by a studio that works on much more complex systems too.
- Custom Laravel platforms
- CRM integrations
- SEO architecture
- Automation
Launch is deliberately focused, not because we cannot build more, but because you should not pay for complexity you do not need yet.
09 Pricing
Why Launch starts at $1,990
Launch is deliberately focused. We remove the expensive complexity that many websites do not need at the beginning, while keeping the things that matter: custom design, mobile experience, clear messaging, enquiry paths, and SEO foundations.
You are not paying for
- 20 unnecessary pages
- Complex integrations
- A large discovery process
- Features you will not use
You are paying for
- Custom design
- Professional development
- Conversion thinking
- SEO foundations
- Direct access
- A proper launch process
10 Process
How it works
A focused build from brief to live site.
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Understand
We work out what the website actually needs to achieve.
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Shape
We establish the visual direction, structure, and messaging.
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Build
We turn it into a fast, responsive website and get it live.
Typical timeline: 4–6 weeks
11 Roles
What we need from you
You provide
- Your business information
- Services / products
- Existing branding
- Photos where available
- Feedback during the project
We handle
- Structure
- Design
- Development
- Responsive implementation
- SEO setup
- Forms
- Launch
12 Growth
Start focused. Grow when you are ready.
Launch is a strong starting point, not a dead end. Move up when enquiry volume or service depth needs more structure.
-
Launch
Get online properly.
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Establish
Add depth and stronger conversion capability.
View Establish -
Scale
Build an acquisition system around the website.
View Scale
13 Questions
Launch package FAQ
Can you help me write the website content?
Yes. You provide the substance: services, credentials, and proof points. We guide structure and help refine messaging so pages are clear and conversion-focused.
What happens if I do not have good photos?
We can launch with strong layout, typography, and messaging using the best assets you have, then plan photography updates later. Stock is a last resort, not the default.
Can I use my existing domain?
Yes. We can connect your existing domain at launch, or help you register one if you do not have one yet.
What happens after launch?
Launch deployment includes the first 30 days. After that, ongoing managed hosting is optional. We also leave a clear path to add pages or move to Establish when you are ready.
Can I add more pages later?
Yes. Many clients start with Launch and add pages as services grow. If you need substantially more structure or integrations, Establish is usually the next step.
Can I see examples of Launch websites?
Yes. Apex Fab is a Launch-level example on this page. Browse more work on our [results] page.
What happens if I need more functionality?
We confirm fit before you commit. If you need CRM, booking, or deeper SEO architecture, we will recommend Establish, Scale, or a scoped Custom build instead of forcing Launch.
How is Launch different from Establish?
Launch is a focused professional site with typical scope of up to 5 core pages, SEO foundations, and one revision round. Establish adds up to 10 pages, integrations, limited CMS access, stronger conversion structure, and two revision rounds.
How long does it take to build?
Most Launch projects go live within 4 to 6 weeks from sign-off, depending on content readiness and feedback speed.
Is hosting included?
Launch deployment is included for 30 days. Ongoing managed hosting is optional and quoted separately.
Will my website appear on Google?
Launch includes SEO foundations: page structure, metadata, and technical setup so Google can crawl and index your site. Rankings depend on competition and ongoing effort.
14 Enquire
Tell us about your website
Share a few details and we will reply with a clear next step for Launch.
Think Launch might be right for you?
Tell us what you are building. We will confirm whether Launch is the right fit before you commit.
From $1,990 + GST
Not sure? Compare Launch with Establish