Resources
Cost guides, comparisons, and research for website decisions
These guides answer the questions we hear on consult calls: what websites cost, how SEO pricing works, and how to choose between platforms or channels. For founder lessons from real projects, see Insights.
Cost & pricing guides
What to budget for a proper small business website and ongoing SEO.
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Website design cost in Australia - what you should expect to pay
If you are researching website design cost in Australia, this guide breaks down realistic pricing ranges and what drives them. "How much does a website cost?" is one of the first q...
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SEO pricing in Australia - what you should expect to pay
SEO pricing in Australia is confusing because "SEO" means different things: a one-off audit, a monthly retainer, a content package, or technical fixes on a broken site. Prices rang...
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Platform & build comparisons
Choose between custom builds, WordPress, Shopify, and ecommerce approaches.
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Custom website vs WordPress - an honest comparison
Choosing between a custom website vs WordPress depends on how you plan to run the site over time, not just launch-day cost. WordPress powers a huge share of the web - and for good...
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WordPress vs Shopify - an honest comparison for Australian businesses
WordPress vs Shopify comes up constantly for owners who want to sell online or refresh an existing store. They are not interchangeable. Shopify is a hosted ecommerce platform built...
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Ecommerce website design - what Australian businesses should know
Ecommerce website design in Australia is rarely about building everything from scratch. Selling online is more than a shopping cart button: product structure, trust signals, mobile...
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SEO vs paid advertising
When organic search and paid campaigns each make sense.
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