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Google Advertising · Australia

Google Ads that reach customers ready to buy

Google advertising places your business in front of people actively searching for your products or services. Unlike social media ads, Google captures existing demand, making it one of the most effective channels for lead generation when campaigns, landing pages, and tracking are set up properly.

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Documented outcomes

  • 46 pages

    Platinum Linemarking SEO architecture

  • 82%

    White Barn mobile traffic

  • 6 years

    White Barn partnership

  • 6–10 weeks

    Typical project timeline

Sound familiar?

If this sounds familiar, you are in the right place.

  • You are researching options and want clear next steps, not a hard sell.
  • You want proof and pricing context before you talk through a project.
  • You are unsure whether you need a rebuild, SEO, or advertising first.
  • You want honest advice even if that means we are not the right fit.

What we do

Three outcomes. One foundation.

  • Position

    Make it immediately clear why customers should choose you. Strategy, messaging, and service architecture.

  • Convert

    Build journeys that turn the right visitors into enquiries. UX, CTAs, forms, and CRM integration.

  • Grow

    Create an SEO and technical foundation for ongoing growth. Landing pages, schema, performance, and automation.

Case study

From invisible to enquiry-ready.

Platinum Linemarking

A one-page Wix site was not giving Platinum Linemarking enough visibility across services, areas, or industries.

The problem

  • Limited search visibility
  • No meaningful service architecture
  • No location or industry coverage

What we changed

  • 46-page SEO architecture
  • 15 service landing pages
  • Area and industry hubs built for how buyers search

  • 46

    Pages launched

  • 15

    Service pages

  • Scale

    Package

See the full case study

Why work with us

Direct access. Careful work.

Newcastle studio. Direct access on every project. Full story on About.

  • Direct access.

    You work with the people building the site.

  • Engineer-led.

    Systems thinking from a Chartered Professional Engineer.

  • Built to convert.

    Enquiry paths first, not decoration first.

Focused on quality enquiries

We optimise for enquiries and commercial outcomes, not click volume for its own sake. Search term analysis and negative keywords help reduce spend on irrelevant traffic.

Results vary by industry, competition, and budget. Our role is honest setup, ongoing refinement, and reporting you can act on.

Why Google Ads works for service businesses

When someone searches "emergency plumber Newcastle" or "wedding venue Hunter Valley", they are often close to making a decision. Google Ads puts you in sponsored results for those high-intent searches, with geographic control and clear reporting on spend versus enquiries.

Strengths include speed, precise keyword targeting, and capturing demand that already exists. Trade-offs include ongoing cost and dependence on budget: when spend stops, traffic stops.

Who Google advertising suits

  • Trades and contractors targeting urgent or commercial search terms.
  • Professional services where buyers compare options before enquiring.
  • Local service businesses with defined service areas.
  • Businesses in competitive markets where organic rankings take time to build.

What we manage

  • Campaign setup in Google Ads.
  • Keyword research focused on terms that can convert.
  • Ad copy creation aligned with your services and landing pages.
  • Conversion tracking connected to your website.
  • Ongoing optimisation based on search term and performance data.
  • Search term analysis to reduce wasted spend.
  • Monthly reporting with clear priorities.

Typical advertising budgets

Typical client advertising budgets range from $500–$3,000+ per month depending on industry, competition, and growth goals. Management fees are separate from ad spend, which is paid directly to Google.

Competitive keywords cost more per click. We will recommend a starting budget that can gather enough data to optimise, and be honest if your market needs more spend to compete effectively.

Landing pages and conversion tracking

Google Ads send paid traffic to specific pages. If those pages do not convert on mobile, cost per enquiry stays high. Conversion tracking must be accurate so optimisation decisions are based on real enquiries, not guesswork.

We prefer to manage ads for sites we built or maintain so tracking and landing pages stay aligned. See our Google Ads vs SEO guide for when ads make sense before or alongside organic growth.

Works alongside SEO

Many businesses use Google Ads for immediate pipeline while SEO compounds over months. Ads can target competitive keywords SEO has not reached yet, or fill seasonal gaps. Because we handle website, SEO, and paid work, channels stay coordinated.

See SEO Growth Campaigns for ongoing organic growth, or Meta advertising for Facebook and Instagram campaigns.

From a Google Ads client

“Jordan & Sally are 2 of the most motivated, professional people in business I have come across. With a minimal input from my side they were able to create a new website for me which captured all the aspects of my business. Also they were able to update my Google AdWords account to draw more traffic to my new website. I would whole heartedly recommend them to anyone who is looking for a new website and also who needs help with Google AdWords.”

Paul Lyons Platinum Linemarking

How Google Ads campaigns work with us

Structured setup, then continuous improvement from search data.

  1. Research and plan

    We review your goals, service area, and competition, then agree keywords, budget, and landing pages.

  2. Launch with tracking

    We build campaigns, write ads, and confirm conversion tracking before spend scales so data is reliable.

  3. Optimise and report

    Monthly reporting covers spend, enquiries, and search terms. We refine keywords, ads, and budgets based on what converts.

Ready to discuss Google advertising?

Talk through your project. We will outline a sensible starting budget and whether your site is ready to convert paid search traffic.

Talk through your project

Frequently asked questions - Google Advertising

How much does Google advertising cost?

Management starts from $395/month plus ad spend paid directly to Google. Typical client advertising budgets range from $500–$3,000+ per month depending on industry, competition, and growth goals. We quote management scope after a consult.

Do I pay Google directly for ad spend?

Yes. Advertising spend is paid directly to Google and is not included in management fees. We set up and manage campaigns in your Google Ads account.

How quickly will I see results?

Often within days of launch once campaigns, tracking, and landing pages are set up correctly. Competitive keywords may need a few weeks of data before optimisation settles.

Should I choose Google Ads or SEO first?

It depends on timeline and budget. Ads work faster for high-intent searches. SEO compounds long term. See our Google Ads vs SEO guide for a detailed comparison.

Can you run Google Ads without building my website?

Often yes, if your site converts on mobile and tracking can be set up properly. We will be honest if landing page or site work should come first.

Do you work outside Newcastle?

Yes. We work with Australian businesses across the country over video, and meet Hunter clients in person when it suits.

Not sure what you need yet?

Not sure what you need yet? That is okay. We will look at your current website, understand where you are trying to get to, and tell you honestly what we would recommend, even if that means we are not the right fit.

Talk through your project

Discuss Google advertising for your business

Tell us about your goals and current website. We will suggest a practical next step with no pressure to proceed.

Talk through your project