Google Advertising · Australia
Google Ads that reach customers ready to buy
Google advertising places your business in front of people actively searching for your products or services. Unlike social media ads, Google captures existing demand, making it one of the most effective channels for lead generation when campaigns, landing pages, and tracking are set up properly.
Focused on quality enquiries
We optimise for enquiries and commercial outcomes, not click volume for its own sake. Search term analysis and negative keywords help reduce spend on irrelevant traffic.
Results vary by industry, competition, and budget. Our role is honest setup, ongoing refinement, and reporting you can act on.
Why Google Ads works for service businesses
When someone searches "emergency plumber Newcastle" or "wedding venue Hunter Valley", they are often close to making a decision. Google Ads puts you in sponsored results for those high-intent searches, with geographic control and clear reporting on spend versus enquiries.
Strengths include speed, precise keyword targeting, and capturing demand that already exists. Trade-offs include ongoing cost and dependence on budget: when spend stops, traffic stops.
Who Google advertising suits
- Trades and contractors targeting urgent or commercial search terms.
- Professional services where buyers compare options before enquiring.
- Local service businesses with defined service areas.
- Businesses in competitive markets where organic rankings take time to build.
What we manage
- Campaign setup in Google Ads.
- Keyword research focused on terms that can convert.
- Ad copy creation aligned with your services and landing pages.
- Conversion tracking connected to your website.
- Ongoing optimisation based on search term and performance data.
- Search term analysis to reduce wasted spend.
- Monthly reporting with clear priorities.
Typical advertising budgets
Typical client advertising budgets range from $500–$3,000+ per month depending on industry, competition, and growth goals. Management fees are separate from ad spend, which is paid directly to Google.
Competitive keywords cost more per click. We will recommend a starting budget that can gather enough data to optimise, and be honest if your market needs more spend to compete effectively.
Landing pages and conversion tracking
Google Ads send paid traffic to specific pages. If those pages do not convert on mobile, cost per enquiry stays high. Conversion tracking must be accurate so optimisation decisions are based on real enquiries, not guesswork.
We prefer to manage ads for sites we built or maintain so tracking and landing pages stay aligned. See our Google Ads vs SEO guide for when ads make sense before or alongside organic growth.
Works alongside SEO
Many businesses use Google Ads for immediate pipeline while SEO compounds over months. Ads can target competitive keywords SEO has not reached yet, or fill seasonal gaps. Because we handle website, SEO, and paid work, channels stay coordinated.
See SEO Growth Campaigns for ongoing organic growth, or Meta advertising for Facebook and Instagram campaigns.
How Google Ads campaigns work with us
Structured setup, then continuous improvement from search data.
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Research and plan
We review your goals, service area, and competition, then agree keywords, budget, and landing pages.
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Launch with tracking
We build campaigns, write ads, and confirm conversion tracking before spend scales so data is reliable.
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Optimise and report
Monthly reporting covers spend, enquiries, and search terms. We refine keywords, ads, and budgets based on what converts.
Ready to discuss Google advertising?
Book a free consult. We will outline a sensible starting budget and whether your site is ready to convert paid search traffic.
Book your free consultFrequently asked questions - Google Advertising
How much does Google advertising cost?
Management starts from $395/month plus ad spend paid directly to Google. Typical client advertising budgets range from $500–$3,000+ per month depending on industry, competition, and growth goals. We quote management scope after a consult.
Do I pay Google directly for ad spend?
Yes. Advertising spend is paid directly to Google and is not included in management fees. We set up and manage campaigns in your Google Ads account.
How quickly will I see results?
Often within days of launch once campaigns, tracking, and landing pages are set up correctly. Competitive keywords may need a few weeks of data before optimisation settles.
Should I choose Google Ads or SEO first?
It depends on timeline and budget. Ads work faster for high-intent searches. SEO compounds long term. See our Google Ads vs SEO guide for a detailed comparison.
Can you run Google Ads without building my website?
Often yes, if your site converts on mobile and tracking can be set up properly. We will be honest if landing page or site work should come first.
Do you work outside Newcastle?
Yes. We work with Australian businesses across the country over video, and meet Hunter clients in person when it suits.
Discuss Google advertising for your business
Tell us about your goals and current website. We will suggest a practical next step with no pressure to proceed.
Book your free consult