Meta Advertising · Australia
Facebook and Instagram advertising that reaches the right people
Meta advertising puts your business in front of potential customers on Facebook and Instagram, where they already spend their time. We plan campaigns, build audiences, create ads, and optimise for enquiries, bookings, or sales, with conversion tracking tied to your website so you can see what is working.
Documented outcomes
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46 pages
Platinum Linemarking SEO architecture
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82%
White Barn mobile traffic
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6 years
White Barn partnership
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6–10 weeks
Typical project timeline
Sound familiar?
If this sounds familiar, you are in the right place.
- You are researching options and want clear next steps, not a hard sell.
- You want proof and pricing context before you talk through a project.
- You are unsure whether you need a rebuild, SEO, or advertising first.
- You want honest advice even if that means we are not the right fit.
What we do
Three outcomes. One foundation.
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Position
Make it immediately clear why customers should choose you. Strategy, messaging, and service architecture.
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Convert
Build journeys that turn the right visitors into enquiries. UX, CTAs, forms, and CRM integration.
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Grow
Create an SEO and technical foundation for ongoing growth. Landing pages, schema, performance, and automation.
Case study
From invisible to enquiry-ready.
Platinum Linemarking
A one-page Wix site was not giving Platinum Linemarking enough visibility across services, areas, or industries.
The problem
- Limited search visibility
- No meaningful service architecture
- No location or industry coverage
What we changed
- 46-page SEO architecture
- 15 service landing pages
- Area and industry hubs built for how buyers search
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46
Pages launched
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15
Service pages
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Scale
Package
Why work with us
Direct access. Careful work.
Newcastle studio. Direct access on every project. Full story on About.
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Direct access.
You work with the people building the site.
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Engineer-led.
Systems thinking from a Chartered Professional Engineer.
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Built to convert.
Enquiry paths first, not decoration first.
Built for measurable growth
We focus on campaigns you can understand: who saw your ads, what they clicked, and whether enquiries followed. No vanity metrics disconnected from your business goals.
Outcomes vary by industry, offer, and budget. Our role is honest setup, ongoing optimisation, and reporting you can act on.
Why Meta advertising works for many businesses
Social platforms let you target by location, interests, demographics, and behaviour, not just keywords. That makes Meta strong for local awareness, retargeting website visitors, promoting events, and filling enquiry pipelines while organic visibility builds.
Unlike search ads, Meta is often better at creating demand and staying visible to people who match your ideal customer profile, even before they search for your service.
Who Meta advertising suits
- Local businesses that want consistent visibility in their service area.
- Service-based businesses promoting consultations, quotes, or bookings.
- Event venues and hospitality businesses with seasonal or date-driven offers.
- Brand awareness campaigns for businesses entering a new market or launching a service.
- Lead generation campaigns with clear enquiry paths on your website.
What we manage
- Campaign strategy aligned with your goals and budget.
- Audience targeting based on location, interests, and behaviour.
- Ad creative and copy, or guidance on assets you supply.
- Campaign setup in Meta Business Suite.
- Ongoing optimisation based on performance data.
- Conversion tracking connected to your website.
- Monthly reporting with clear next steps.
Typical advertising budgets
Typical client advertising budgets range from $500–$3,000+ per month depending on industry, competition, and growth goals. Management fees are separate from ad spend, which is paid directly to Meta.
We will recommend a sensible starting budget after a consult. Smaller budgets can work for focused local campaigns. Competitive markets or broader reach often need more spend to gather enough data to optimise effectively.
Your website and landing pages matter
Meta ads send traffic to specific pages. If those pages are slow, unclear, or missing strong calls to action, cost per enquiry stays high. We prefer to manage ads for sites we built or maintain so tracking, landing pages, and conversion paths stay aligned.
If your site needs work first, see our website redesign page or services overview for how we build websites with conversion in mind.
Works alongside SEO
Paid social and organic search solve different problems. Many businesses run Meta campaigns for awareness and retargeting while SEO compounds over time. Because we handle both website and growth work, channels stay coordinated rather than siloed.
See SEO Growth Campaigns for ongoing organic growth, or Google advertising if you want to capture active search demand.
How Meta campaigns work with us
A clear setup, then ongoing refinement based on real data.
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Plan and scope
We learn your goals, audience, and budget, then agree campaign structure, tracking, and landing pages.
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Launch and learn
We build audiences, create ads, and launch with conversion tracking in place so performance data is reliable from day one.
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Optimise and report
Monthly reporting covers spend, results, and priorities. We adjust targeting, creative, and budgets based on what converts.
Ready to discuss Meta advertising?
Talk through your project. We will outline a sensible starting budget and whether your website is ready to convert paid traffic.
Frequently asked questions - Meta Advertising
How much does Meta advertising cost?
Management starts from $295/month plus ad spend paid directly to Meta. Typical client advertising budgets range from $500–3,000+ per month depending on industry, competition, and growth goals. We quote management scope after a consult.
Do I pay Meta directly for ad spend?
Yes. Advertising spend is paid directly to Meta and is not included in management fees. We set up and manage campaigns in your Meta Business account.
Do you create the ad images and videos?
We can create ad creative and copy, or work with assets you supply. We will agree what is included in scope before launch.
Can you run Meta ads without building my website?
Often yes, if your site converts on mobile and tracking can be set up properly. We will be honest if a rebuild or landing page work should come first.
How is Meta advertising different from Google Ads?
Meta is stronger for targeting and awareness. Google captures people actively searching. Many businesses use both. See our Google advertising page for search campaigns.
Do you work outside Newcastle?
Yes. We work with Australian businesses across the country over video, and meet Hunter clients in person when it suits.
Not sure what you need yet?
Not sure what you need yet? That is okay. We will look at your current website, understand where you are trying to get to, and tell you honestly what we would recommend, even if that means we are not the right fit.
Talk through your projectDiscuss Meta advertising for your business
Tell us about your goals and current website. We will suggest a practical next step with no pressure to proceed.
Talk through your project