Before
- Website
- CRM
- Booking system
- Spreadsheet
- Manual admin
Custom
Projects from $15,000 + GST
Scoped around your requirements
When your website needs to do more than be a website.
We design and build custom digital platforms around the way your business operates: integrating your systems, automating workflows, and giving your team tools that standard website platforms cannot provide.
- Custom applications
- Integrations
- Workflows
- Portals
- Automation
Trust signals
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5 Star
Google reviews
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6 years
White Barn partnership
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82%
mobile traffic
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CRM
connected booking
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Custom
Laravel platform
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Newcastle
studio
01 Thesis
Your website becomes infrastructure.
For some businesses, the website is simply where customers learn about them. For others, it sits in the middle of bookings, enquiries, payments, customer data, internal workflows, and operational decisions. That is where Custom begins.
02 Problem
You have started building your business around workarounds.
- Customer submits enquiry
- Someone copies it into CRM
- Someone emails the team
- Someone updates a spreadsheet
- Someone confirms the booking
- Someone manually updates the website
Everyone spends time moving information between systems.
Your platform should do more of that work for you.
03 Solution
Connect the systems. Automate the work.
A connected layer that makes the systems you already use work together, designed around the stack that makes sense for your operation.
- CRM
- Website
- Booking
- Payments
- Internal systems
We do not force your business into a particular stack. We design the integration layer around the systems that already matter.
04 Automation
Automation that looks like your business.
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Enquiry automation
Website enquiry → CRM → notification → follow-up
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Booking automation
Customer → availability → booking → confirmation → internal workflow
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Data automation
Website → CRM → reporting → operational visibility
05 Before / after
Replace the patchwork with a connected layer.
After
One connected digital system
Not everything has to live in one product. The point is a coherent layer that reduces handoffs and keeps data moving where it should.
06 Proof
From brochure website to business platform.
6
year digital partnership
82% mobile traffic
White Barn Pokolbin
2020
Brochure website
A static venue site that could not carry bookings, packages, or the operational complexity of a busy Hunter Valley wedding business.
Evolution
Platform capabilities added over time
- CRM integration
- Booking workflows
- Pricing unlock
- Mobile-first enquiry
Custom is not about building something complicated for its own sake. It is about evolving the digital system around the business as it grows.
Explore the White Barn case study
07 Capabilities
What we can build.
Capabilities are listed honestly. Delivered means shipped in production: either for clients, or on the Elphick Digital platform itself. Can build means we will scope it when the brief needs it.
Delivered
-
Delivered
Booking platforms
Customer booking connected to CRM, availability, and confirmation workflows. Delivered for White Barn Pokolbin.
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Delivered
CRM-connected websites
Enquiry and package flows that land cleanly in the tools your team already uses. Delivered for White Barn Pokolbin.
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Delivered
Client portals
Authenticated accounts with dashboards, project access, documents, change requests, hosting, and billing. Running on elphickdigital.com.au.
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Delivered
Invoicing and payments
Invoice creation, online card payment via Stripe, bank-transfer reconciliation, and client payment management. Running on elphickdigital.com.au.
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Delivered
Lead and enquiry workflows
Lead capture, pipeline status, follow-up email, and operational lead dashboards. Running on elphickdigital.com.au.
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Delivered
Proposals and agreements
Proposal generation, secure client viewing and response, PDFs, and service agreements. Running on elphickdigital.com.au.
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Delivered
Live chat support
Visitor chat with admin reply workflows for real-time support. Running on elphickdigital.com.au.
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Delivered
Analytics and operational dashboards
First-party analytics, session review, heatmaps, and financial, performance, and system-monitor dashboards. Running on elphickdigital.com.au.
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Delivered
Hosting operations
Managed hosting records, health checks, renewals, and Stripe sync for ongoing platform care. Running on elphickdigital.com.au.
Can build
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Can build
Ecommerce storefronts
Product catalogues, checkout, inventory hooks, and customer accounts shaped around the business model.
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Can build
Industry-specific workflows
Approvals, scheduling, quoting logic, and automation unique to how your operation runs.
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Can build
Deeper system integrations
ERP, accounting, inventory, or niche tools beyond the CRM, Stripe, and email connections we already ship.
08 Engineering
Engineering thinking, applied to digital systems.
Complex projects need more than visual design. They need architecture, dependencies, failure modes, data flows, and maintainability considered before development begins.
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Architecture
How the parts fit, scale, and change over time.
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Integrations
APIs and system boundaries designed deliberately.
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Data
Where information lives, moves, and stays trustworthy.
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Automation
Workflows that remove manual handoffs.
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Security
Access, hardening, and sensible operational controls.
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Maintainability
Built so the platform can evolve without starting again.
09 Fit
Is your business starting to behave like a software company?
You might need Custom if
- Customers interact with systems: bookings, accounts, payments
- Your team relies on workflows: approvals, notifications, automation
- Your data moves between platforms: CRM, ERP, APIs
- Your website needs business logic: pricing, availability, calculations
You probably do not need Custom if
- You simply need a better marketing website
- A Scale acquisition site already covers the job
- You mainly need credibility and enquiry capture
- There is no operational complexity beyond a brochure site
Scale is for generating demand. Custom is for running the business.
10 Compare
Scale generates demand. Custom runs operations.
Scale
Acquisition architecture
- Marketing website as a growth channel
- SEO and landing-page systems
- Campaign and enquiry pathways
- Typical marketing-site scope
Custom
Operational platform
- Website as business infrastructure
- Workflows, portals, and automation
- Integrations across systems
- Scoped around business logic
11 Spectrum
Complexity of business logic, not just package size.
-
Launch
Credibility
View Launch -
Establish
Conversion
View Establish -
Scale
Acquisition
View Scale -
Custom
Operations
12 Pricing
Projects typically start from $15,000 + GST
Final pricing is based on the systems, workflows, and functionality required. We complete discovery and define the architecture before providing the project scope and fixed proposal. Custom is not simply more pages.
13 Discovery
We do not guess at complex projects.
You receive a defined scope before development begins.
- Understand the business
- Map the workflows
- Audit the systems
- Define the architecture
- Scope the build
- Price the project
Digital Platform Discovery
From $2,500–$5,000
A structured engagement to map workflows, identify integration requirements, define user roles, document functional requirements, establish technical architecture, identify risks, produce an implementation roadmap, and provide a project estimate.
Discovery fee credited toward implementation when you proceed.
14 Delivery
Think. Design. Build. Evolve.
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Think
Business model, users, workflows, requirements.
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Design
UX, UI, information architecture, system architecture.
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Build
Applications, integrations, automation, CMS, APIs.
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Evolve
Monitoring, improvements, new capabilities, and support.
15 Included
What a Custom engagement covers
Every project is scoped. These are the layers we typically design and deliver.
Think
- Full discovery workshops Align goals, users, systems, and success metrics before build begins
- Scope definition per project Clear boundaries on what is in and out of scope before quoting
- Milestone planning Agreed delivery phases with sign-off points through the build
Design
- Bespoke UX and UI design system Built for your brand and workflows, not a reused template
- Content model and CMS workflows Editing shaped around your team, page types, and publishing needs
- System and experience architecture Journeys, roles, and data flows mapped before development
Build
- API and systems integrations Reliable connections to CRM, booking, payments, and business tools
- Custom workflows and automation Reduce manual admin and fragmented data across systems
- Custom application foundations Built around your requirements rather than plugin limitations
- Scoped SEO foundations strategy Technical and content SEO planned for your market and complexity
Evolve
- Platform Care options Hosting, monitoring, feature updates, and priority assistance scoped to your platform
16 Platform Care
Platform Care after launch.
Ongoing infrastructure, monitoring, and development support so the platform keeps improving with the business.
- Managed hosting
- Monitoring and backups
- Security updates
- Incident response
- Small improvements
- Feature development
- Technical support
Scope varies by platform. We define Platform Care after discovery so support matches how the system actually runs.
17 Technical
Built for the way your business actually works.
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Architecture
Systems designed around real workflows and change over time.
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Integrations
APIs and connectors shaped to your stack.
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Performance
Fast, stable experiences for customers and staff.
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Analytics
Visibility into the journeys and operations that matter.
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CMS
Editing models matched to how your team publishes.
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Security
Access controls, hardening, and maintainable foundations.
18 Why Elphick
The space between a web studio and a software team.
You do not always need a large software consultancy to solve a digital systems problem. And you should not have to force a serious business process into a website template. We sit between those two worlds: strategic digital design, custom development, and practical engineering thinking.
19 Studio
Complex does not have to mean complicated.
We keep the process human. You work directly with the people designing and building the system, and we explain technical decisions in plain English.
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Jordan
Engineering · Development · Systems
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Sally
Brand · Content · Client experience
20 Process
How a Custom project runs
Discovery first. Then design, build, launch, operate, and improve.
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Discover
Understand the business, workflows, systems, and risks.
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Design
Shape UX, information architecture, and technical architecture.
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Build
Develop applications, integrations, automation, and CMS.
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Launch
QA, deployment, analytics, and handover.
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Operate
Hosting, monitoring, and Platform Care where needed.
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Improve
Add capabilities as the business and data reveal the next priorities.
21 Questions
Custom package FAQ
What qualifies as a Custom project?
Operational complexity beyond standard packages: multiple integration layers, bespoke booking or pricing logic, ecommerce, membership areas, portals, or platform features that require custom architecture.
How do you reduce project risk?
We define scope, integrations, and architecture during discovery before final pricing. Milestone approvals, clear deliverables, and agreed timelines mean development starts with shared certainty, not open-ended assumptions.
How is pricing determined?
After discovery we provide a fixed scope and quote. Custom projects are scoped individually; view website package pricing for indicative Custom package pricing. Projects typically start from $15,000 + GST.
Do I need Discovery before a build?
For most Custom work, yes. Digital Platform Discovery (from $2,500–$5,000) maps workflows, systems, architecture, risks, and estimate. The discovery fee is credited toward implementation when you proceed.
Can you integrate with CRM or booking systems?
Yes. Custom projects often include CRM, calendar, payment, and third-party API integrations scoped and documented during discovery.
Is Custom right for a marketing-only website?
Usually not. If you need a professional marketing website without complex systems, Establish or Scale is typically the better fit. Custom is for when the site is part of wider operational infrastructure.
Do you offer ongoing support?
Yes. Platform Care is scoped to your platform: hosting, monitoring, feature updates, and priority assistance.
How long does a Custom build take?
Timeline depends on scope. Complex platforms are delivered in agreed milestones with clear dates at each stage after discovery.
22 Enquire
Have a digital problem that does not fit a standard website?
Share a few details and we will reply with a clear next step for Custom.
Have a digital problem that does not fit a standard website?
Tell us what you are trying to make happen. We will help work out whether it needs a custom platform, or whether there is a simpler way.
Projects from $15,000 + GST